Fetishisation.

The ability to construct a narrative around an object relies on being able to disconnect the object from the process of production. Once the object is 'free floating' and the process of production is hidden from view then all sorts of qualities, values and characteristics can be ascribed to the object. If enough people in a society believe these ascriptions then for that society the object has those qualities. This piece seeks to reconnect the object to its production thus questioning both the narrative and qualities ascribed to the object.